So , you made to here .. This is a kind of backstage page to modules and components that I use ( or re-use ) across my Notion workspaces . Is part of the idea of reusable building blocks for proposals and also for the content engine . if you would like to know more .. get in touch 👇
Get in touch
About me
I work with VCs, Accelerators and Founders to increase the Startup Sales Velocity- designing better sales processes with Technology, Content and Sales fundamentals to build sustainable Growth.
I work with VCs, accelerators, and founders to increase startup sales velocity by designing better sales processes with technology, content and sales fundamentals to build sustainable growth.
With so many traction channels and hundreds of tools, it's easy to get overwhelmed. Every new tactic and tool seems appealing in the beginning, but the results are not always clear after a while. So, what's the best tech stack? Well, obviously, it depends on your goals, but it also depends on your business, strategy, and customers. The best technology is the one that adapts to you, not the other way around. Goals and process first, then tools.
Success in sales is not about being busy doing things. It's about doing the right things right. And that works better with a structured process.
I help build a process-driven sales architecture to orchestrate the contents, tools, and actions that make sales flow across channels. I will help you master the journey to sustainable success.
The key to gaining a customer's attention is to be relevant.
It's as simple as finding their interest and matching that context to your messaging. The conversion process or funnel has to be as convincing as possible, and that means matching an answer to what's in their mind at every step.
Everyone has a personal context in the issue, and your story has to resonate and sync with them to move them along.
It's essential to be relevant, but you do need to be able to do it at scale because you need more interactions than ever to move prospects to the next step.
Micro-interactions that compound.
And that's where the right process, tools, and technology play their role. To be able to scale the right actions without losing the personal approach. Processes make to enhance you, not replace you.
I can help you to structure the core commercial workflows in your business (positioning, the ideal customers, the steps to open and get them to act, etc.) to build up the key components in a flow that can be repurposed, cloned, and automated.
To build the minimum viable sales process of what it takes to win each customer segment in a structured blueprint to fix the gaps, streamline the process, and validate that it can be scaled up.
Let´s have a chat about your case with not compromise
Looking forward to talk to you
Jorge
About Jorge Araluce
Thank you for taking an interest about me
I am a senior sales professional with experience in both B2B complex sale at high growth companies like Cisco and also as Founder and advisor of Startups, where I,ve had the chance to build up the product , the marketing and the sales operations.
I work with VCs, Accelerators and Founders to increase the Startup Sales Velocity- designing better sales processes with Technology, Content and Sales fundamentals to build sustainable Growth.
Mi especialidad es el diseño de la arquitectura comercial para estructurar Procesos comerciales,Propuestas , Contenidos, Herramientas y Personas
Soy especialista en Procesos de Ventas para escalar Startups en crecimiento. Ayudo a mejorar las ventas utilizando tecnología estructurada en procesos que ayudan a escalar manteniendo la personalización. Primero el proceso y despues la herramienta. He desarrollado y vendido servicios de millones de $/€ y he sido CEO de varias Startups de Tecnología de ventas.
Trabajo en poner mi experiencia con Startups, tecnologia y conocimientos del mundo comercial para resolver un problema; Como ser relevante a tus clientes y asi escalar tu negocio de forma sostenible.
Connect Strategy to Execution with Actionable Frameworks
I help Startups to build the sales structure that validate the messaging, content and the sales process , to be relevant to the right customers at scale
With so many traction channels and hundreds of tools is easy to get overwhelmed.
Every new tactic and every tool seems appealing in the beginning but the results are not so clear after a while ...so what's the best tech stack? Well, obviously depends on your goals, but also on your business , strategy and customers. The best technology is the one that adapts to you- not the other way around. Goals & Process first , then tools.
Success in Sales Is not about being busy doing things. Is about doing the right things right. And that works better with a structured process
I help to build a Process-driven Sales Architecture to orchestrate the Contents , the Tools and the Actions that makes sales flow across channels
I will help you to master the journey to sustainable success.
The Key to gain the customer´s attention is to be relevant
Is as simple as finding their Interest and matching that context into your messaging. The conversion process or funnel have to be as convincing as possible and that means to match an answer to what´s in their mind at every step
Everyone has a personal context in the issue and your story has to resonate and sync with them to move them along .
Is essential to be relevant but you do need to be able to do it at scale because you need more interactions than ever to move prospects to the next step. Micro-Interactions that compound . And there is where the right process, tools and technology play their role. To be able to scale the right actions without losing the personal approach. Proceses make to enhance you , not replace you.
I ´ll work with you to structure the core commercial workflows in your business ( positioning, the ideal customers, the steps to open and get them to act , etc....) to build-up the key components in a Flow that can be re-purposed , cloned and automated.
To build the Minimum Viable Sales Process of what it takes to win each customer segment in a structured blueprint to fix the gaps , streamline the process and validate that it can be scale up
My work experience and background CV
Samples of my Work, Keynotes & Projects
Keynote Speaker at Webinars & Events
Some of my Published Content
Profiles and social Activity
Partnerships and vendors I work with
Companies & Collaborations
Samples of my Work, Keynotes & Projects
Keynote Speaker at Webinars & Events
Some of my Published Content
Profiles and social Activity
Partnerships and vendors I work with
Companies & Collaborations
Testimonials & references
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About Growth Service Center
🚀 Growth Service Center - helps getting right the path to get traction -a guide to digital sales - 100% Actionable Framework
We offer full cycle Sales Strategy based on 15+ years experience building Sales Engines for dozens of B2B businesses
> WE WORK WITH THE BEST
Sales OS
The SalesOS is a structure to define your Go to Market strategies by modelling what it takes to win each Customer: to understand what is needed to win -what to do , what to say and what to show , so you can prioritise what needs to be done to be more relevant , to improve your conversion/win rate and so focus on the Go to Market strategies that generate the best Sales Velocity
The Sales Operating System ( SalesOS): Orchestrate your Sales Architecture to make sales Flow
You need to be relevant a lot of times to win the attention and keep it all the way to close a sale , which requires a systematic approach
What you get : The blueprints for Sustainable Growth → Get Clarity with a Structured Process to focus on what it takes to win each Customer
What is it: An integrated command center that connects the commercial facets of the business; Where Strategy Meets Execution
How to do it: Build an actionable Process to make Sales flow by being relevant to what each customer needs at each moment, matching their interest to fine-tuned value propositions with the right Messaging & Content across the journey & the channels . You need to define
- Products & Propositions that match Customer Value Drivers and are relevant to each stakeholders at each Stage
- Prospect by Buyer Signals that fit your messaging & content for each stakeholder to improve response with a legit Reason to Reach out and conversion with On point Conversations
- Content Engine creates the "building blocks " to standardize the Focus Point to Define, Distribute and Re-purpose assets for Inbound ( make them come to you) and Outreach ( get to them)
- Sales Playbook for the Relationships flows; Build or fine tune your sales funnels as easy as rows -with the Actions, the Messaging and the Content that move each stakeholders to their next stage.
- Sales OS execution dashboards: Sales process to buyer Journey mapping Workflow
Learning Resources
Quick Answers
A framework that structures sales and marketing workflows, to match the right value (messaging and content) to the right people for each step of the journey.
It uses relational databases to connect the building blocks, such as the product description, segmented value propositions (the why, how, and what), to the right customer context, their attributes (such as stakeholder, problems, benefits, etc.), and the stage of the relationship (type of communication and level).
And then ( optionally ) use artificial intelligence to compose the messaging that fits the conditions .
This helps to define and build personalised funnels that are more relevant than traditional template-based sequences, as easy as adding new rows to a spreadsheet
Ultra Segmented Positioning & Messaging
You can get the program here Book the SalesOS 5 week program NOW , that will redirect to my calendar to directly schedule a in person video meeting to get to know each other and define the work plan
Anything would do , the more natural the better , so just jump into it!
- Who are you , what you do ? (just Name + role or short sentence would do )
I wanted to put some order into all what i was doing to get customers
I was wasting too much time trying to get to the right prospect
I am bit overwhelm with so many tools and networks
My sales were not what I needed
Getting a response from prospects takes a lot ( time, efforts..
I want to scale with automation but the right way with quality
I want to train junior reps and sales agents
… identify a good prospect quickly
…. prioritise your focus on the ones with more potential
…
For me this is a more detailed configuration of all the messages .. why are coming out with those messages, who are we targeting. Instead of just write down 10 things in excel , this tells you why you wrote down those 10 things
it tells the big picture , It tells the story why did you choose those targets, what moves them , how, where those people sit , what are we addressing ..
Your sales messages have to show how your value is linked with each specific customer problem at every step
So we have now a way to say this "PERSONA" in interested in that topic and NOW we can create a CUSTOM MESSAGE TO TARGET this specific Group
If you master this you are step ahead of everybody else ¡
I´d say give it a try . As a minimum you will learn a lot and gain perspective in how you sell and in a better scenario it really can make your sales skyrocket , so yeah.. Totally recommend it
This is how the most important things in life work- What slow you down can make you faster in the future. This is like any other investment , the time you put now in will give it back to you multiply many times .
After many years in sales ,Jorge was able to get me into the entire modern Sales landscape, he sets you up for success in a modern, outcome driven and rewarding way..
If you end up with any thing personal, fun , a comment or anecdote you nail it ¡ 💪💪
🎉Thank you so much , share your experience helps others and it means a world to me . really , really appreciate it 👍🙏
Give $100€ -> Get $100€ Program
Name | Tags |
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Name | By DATE | Done? |
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Name | Level | Status | Related Activities |
---|---|---|---|
Key Result | 💪Done | ||
Objetive | 🔝 Current Focus | ||
Key Result | 🔝 Current Focus | ||
Key Result | 🔝 Current Focus | Define Critetia to SEGMENT - by (Buying Signals / ICP - Build Target List) Discuss the level of SEGMENTING the Messaging for the targeted Segments ( prioritised) Define the Flows (required steps ) Syschronize with Sales, Delivery and Cusctomer Success Analisys & Prioritization of Product Propositions-Select Focus PODs Syncronize Teams-Sales Onboarding Synchronize internally and TOM Source & Assign the essential Contents to each Step & Product |
Done? | Name |
---|---|
Name | Tags | Related to PRODUCTS ,Versions & Functionalities (Sales Priorities & Challenges) | OKR | Action To BE DONE | Related to Sales Steps to Success (Challenges) | Priority Matrix | Related to Key Activities & Actions to be done (1) (Related to Sales Priorities & Chalenges (Action To BE DONE)) | Related to Sales Steps to Success (Challenges) 1 |
---|---|---|---|---|---|---|---|---|
PRODUCTs & PROPOSITIONS | A-IMPORTANT & URGENT | |||||||
PRODUCTs & PROPOSITIONS | ||||||||
PRODUCTs & PROPOSITIONS | ||||||||
PRODUCTs & PROPOSITIONS | ||||||||
PRODUCTs & PROPOSITIONS | ||||||||
PRODUCTs & PROPOSITIONS | ||||||||
Go to Market | ||||||||
Go to Market | ||||||||
Go to Market | ||||||||
Operations | ||||||||
Operations | ||||||||
Operations | ||||||||
Go to Market | ||||||||
Go to Market | ||||||||
ACTIONS
Name | Files | Module | Status | Tags | URL | Done | Functionalities Sales OS | Related to Go to market Activities General Template (1) (Knowledge Base) | The Point |
---|---|---|---|---|---|---|---|---|---|
Roadmap | Tips & tricks | This document discusses the use of buttons within a template to duplicate Playbooks and drag & drop Actions into Account Plans without losing the original. The status is currently on the roadmap and it has not been marked as done. | |||||||
Roadmap | Defining Go to Market levels helps differentiate and segment messages, content, and products for different approaches. The top level defines acquisition channels and product categories, while the next level focuses on initiatives and tactics. Connecting activities to specific stages in the sales journey and making them specific and relevant improves sales. Key elements should be linked to selling stages and relationship stages to move the needle. |