About Jorge Araluce
Thank you for taking an interest about me
I am a senior sales professional with experience in both B2B complex sale at high growth companies like Cisco and also as Founder and advisor of Startups, where I,ve had the chance to build up the product , the marketing and the sales operations.
I work with VCs, Accelerators and Founders to increase the Startup Sales Velocity- designing better sales processes with Technology, Content and Sales fundamentals to build sustainable Growth.
Mi especialidad es el diseño de la arquitectura comercial para estructurar Procesos comerciales,Propuestas , Contenidos, Herramientas y Personas
Soy especialista en Procesos de Ventas para escalar Startups en crecimiento. Ayudo a mejorar las ventas utilizando tecnologÃa estructurada en procesos que ayudan a escalar manteniendo la personalización. Primero el proceso y despues la herramienta. He desarrollado y vendido servicios de millones de $/€ y he sido CEO de varias Startups de TecnologÃa de ventas.
Trabajo en poner mi experiencia con Startups, tecnologia y conocimientos del mundo comercial para resolver un problema; Como ser relevante a tus clientes y asi escalar tu negocio de forma sostenible.
Connect Strategy to Execution with Actionable Frameworks
I help Startups to build the sales structure that validate the messaging, content and the sales process , to be relevant to the right customers at scale
With so many traction channels and hundreds of tools is easy to get overwhelmed.
Every new tactic and every tool seems appealing in the beginning but the results are not so clear after a while ...so what's the best tech stack? Well, obviously depends on your goals, but also on your business , strategy and customers. The best technology is the one that adapts to you- not the other way around. Goals & Process first , then tools.
Success in Sales Is not about being busy doing things. Is about doing the right things right. And that works better with a structured process
I help to build a Process-driven Sales Architecture to orchestrate the Contents , the Tools and the Actions that makes sales flow across channels
I will help you to master the journey to sustainable success.
The Key to gain the customer´s attention is to be relevant
Is as simple as finding their Interest and matching that context into your messaging. The conversion process or funnel have to be as convincing as possible and that means to match an answer to what´s in their mind at every step
Everyone has a personal context in the issue and your story has to resonate and sync with them to move them along .
Is essential to be relevant but you do need to be able to do it at scale because you need more interactions than ever to move prospects to the next step. Micro-Interactions that compound . And there is where the right process, tools and technology play their role. To be able to scale the right actions without losing the personal approach. Proceses make to enhance you , not replace you.
I ´ll work with you to structure the core commercial workflows in your business ( positioning, the ideal customers, the steps to open and get them to act , etc....) to build-up the key components in a Flow that can be re-purposed , cloned and automated.
To build the Minimum Viable Sales Process of what it takes to win each customer segment in a structured blueprint to fix the gaps , streamline the process and validate that it can be scale up
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